Campaigns

A campaign is how you promote one product from your store through creators.

A campaign is how you promote one product from your store through creators. Each campaign has:

• one product from your Shopify store
• a total budget, which you pay for up front
• a commission rate: the percentage of each sale the creator earns
• a start date and an end date
• the creators who are allowed to promote it

You need a connected Shopify store before you can create a campaign. See Connect your Shopify store.

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Create a campaign

Go to Campaigns in the left sidebar and choose New Campaign. The builder has three steps: Input, Summary and Settings.

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Step 1: Describe it, or enter details yourself

On Describe Your Campaign you have two choices:

• Let the assistant draft it. Type your goal in plain words, for example “a summer push for our water bottle to fitness fans in the US”, and choose Send. Our AI assistant, Gil, suggests a name, target audiences, a budget, dates and a short strategy summary.
• Do it yourself. Choose Enter details manually to go straight to the settings.

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Step 2: Review the summary

If you used the assistant, the Campaign Summary step shows what it suggested. Read it, edit the summary text if you want, then continue. Gil only picks audience types from the Freeq Growth Network’s own list, so every suggestion can be used as is.

Gil’s suggestions are a starting point. Gil doesn’t choose your product or commission rate; you set those yourself on the next step. If the assistant can’t help, you can carry on to the settings and fill them in by hand.

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Step 3: Settings

Fill in or check each field on Campaign Settings:

Field	What it means
Campaign Name	Your own label for the campaign.
Target Audience	The kinds of audience you want to reach. Creators tag their own audiences, and we use the overlap to show you good matches.
Total Budget	The most you will spend in this campaign. It pays creator commissions plus the Freeq Growth Network’s platform fee on each credited sale (see Fees). It is in your store’s currency, and must be at least 1.00. You pay this amount when you fund the campaign.
Commission (%)	The share of each qualifying sale the creator earns. From 1 to 100, up to two decimal places.
Shopify Product	The one product this campaign promotes. Only products that aren’t already in one of your live campaigns are shown.
Who can join	Anyone can join and Show on Discover. See Finding and managing creators.
Start Date and End Date	When the campaign runs. If you leave the end date empty, it ends one month from today.

If you already have discount offers, a card shows how many are ready. You turn them on for each creator after the campaign is live. See Discount codes.

When you’re ready, choose Create Campaign, check the details in Confirm Campaign Creation, and choose Create Campaign again.

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Fund the campaign

A new campaign starts as a Draft. It goes live only after you pay for its budget.

1. Straight after creating it, the Fund your Campaign window opens. You can also choose Fund next to any draft in your campaign list.
2. Choose Pay with Stripe. Stripe’s secure checkout opens in a new tab.
3. Pay the budget amount by card.
4. You see Payment received. Close that tab and go back to the Freeq Growth Network.
5. The campaign changes to Active within a few moments.

If you’re charged twice for the same campaign by mistake, the extra payment is refunded automatically.

You can’t add more budget to a campaign once it is live. Choose your budget carefully. When the budget runs out, new sales can’t earn commission. For a Shopify store, the campaign also ends on its own. See When the budget runs out.

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Edit or delete a draft

Before funding, open the ⋮ menu next to the draft:

• Edit lets you change the product the draft promotes.
• Delete removes the draft for good. You can only delete a draft; a funded campaign can’t be deleted.

To change other settings of a draft, delete it and create a new one.

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Change the commission rate on a live campaign

On an active campaign’s page, the Commission card lets you set a new rate.

• Raising the rate takes effect straight away.
• Lowering the rate takes effect after 7 days’ notice. We email your creators about the change. Sales made before the change date keep the old rate.
• You can’t lower the rate if the campaign ends in less than 7 days. You can still raise it.
• While a lower rate is scheduled, you can choose Cancel scheduled change.

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End a campaign

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Ending early

1. Choose End Campaign on the campaign page, or in the ⋮ menu in your campaign list.
2. Confirm.
3. The status shows Ending… for a few minutes, then Ended.

If ending fails, the campaign stays Active and the button changes to Retry End.

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Ending on its end date

You don’t need to do anything. Campaigns end on their own at the end date.

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Ending when the budget runs out

A Shopify campaign also ends on its own when its budget runs out: when a sale uses up the last of the budget, or when there isn’t enough left to book a sale. You and the campaign’s creators get an email. See When the budget runs out.

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What happens after a campaign ends

1. Ended. The campaign stops. For about 3 days afterwards, sales from shoppers who clicked a creator’s link before the end can still be credited. This is fair to creators whose shoppers took a little while to buy.
2. Completed. After that short window, the campaign is complete. No more sales can be credited.
3. Withdraw Funds. Once complete, any budget you didn’t spend can be refunded to your card. See Budget, fees and refunds.

Commissions already earned still go through their holding period after the campaign ends. See Holding periods and disputes.

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Your campaign list

Campaigns shows every campaign for the selected store in a table you can sort by Campaign, Status, Budget, Created and Ends. A badge next to a campaign shows how many creators are waiting for you to answer their join request.

Statuses:

Status	Meaning
Draft	Created but not funded. Not live.
Active	Live. Creators’ links are earning.
Ending…	You asked to end it; this takes a few minutes.
Ended	Stopped. Late sales from earlier clicks can still be credited for a short time.
Completed	Fully finished. You can withdraw unused budget.

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The campaign page

Choose View on any live or finished campaign. The page has two tabs.

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Details

• Campaign Information: the campaign ID, status and the campaign’s link.
• Budget & Performance: total budget, budget spent (split into creator commissions and the platform fee), budget remaining, commission rate, attributions (sales credited to creators), returning customer orders, cost per new customer, effective cost per order, views and clicks.
• Timeline: when it was created, when it ends and how long it runs.
• Who can join and Commission: settings you can change while the campaign is active.

Use the Publishers button to invite and manage creators. See Finding and managing creators.

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Revenue

A table of every creator on the campaign: their status, clicks, shoppers converted, returning orders, and total earned. Choose a creator to see each of their clicks, and choose a click to see its full timeline: the click, the order, and what happened to the commission.

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Performance across all campaigns

Performance in the left sidebar shows totals for the last 30 days, each compared with the 30 days before: Total Spend, New Customers, Average Cost per Purchase and Avg. Conversion Rate.