> ## Documentation Index
> Fetch the complete documentation index at: https://docs.higherfrequency.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Finding and managing creators

> Creators are the people who share your campaign with their audience.

Creators are the people who share your campaign with their audience. A creator can only earn from your campaign once they are on its roster. There are two ways onto the roster:

* **You invite them**, and they accept.
* **They ask to join**, and you approve, or your campaign lets anyone in.

> [!NOTE]
>
> Some screens in the Freeq Growth Network say "publishers". This means the same thing as creators.

## Open the creator screen

1. Go to **Campaigns** and choose **View** on an active campaign.
2. Choose **Publishers**.

The page has four sections: **Requests to join**, **Current Publishers**, **Pending Invites** and **Invite Publishers**.

## Invite creators

The **Invite Publishers** section lists creators you can invite. For each one you see:

* **Synergy**: a star rating for how well the creator's audience matches your campaign's target audience.
* **Audience Tags**: the audiences the creator says they reach. Tags that match your campaign are highlighted.
* their website and ID
* a note if they **declined** an earlier invite to this campaign, with the date. This helps you avoid asking again.

### How synergy is scored

Synergy compares the creator's audience tags with your campaign's target audience:

| Stars | Meaning |
| - | - |
| 5 | Exact match: the creator's tags and your audiences are the same. |
| 4 | One set fully contains the other. |
| 3 | Some overlap. |
| 0 | No overlap at all. |

### Send invites

1. Tick the creators you want. You can pick several at once.
2. Choose **Invite** (the button shows how many you selected).
3. If any of them have no overlap with your audience, you see a **Low Audience Synergy** warning. Choose **Invite Anyway** or **Go Back**.
4. You see which invites were sent and which failed, and why. For example, a creator may already have a pending invite or already be on the campaign.

Invites expire after 7 days if the creator doesn't answer. You can only invite creators while the campaign is active.

## Pending invites

**Pending Invites** shows every invite you've sent and its status: **Pending**, **Accepted** or **Declined**. When a creator accepts, they move to **Current Publishers** and get their own link for the campaign.

## Who can join

Each campaign has two settings that control how creators can find and join it. You set them when you create the campaign, and you can change them later on the campaign page under **Who can join** while the campaign is active.

* **Show on Discover**: when on, creators can find the campaign on their Discover page and ask to join. When off, only creators you invite can join.
* **Anyone can join**: when on, creators who ask to join are added straight away. When off, you approve each creator yourself. This setting only matters while the campaign is shown on Discover.

> [!NOTE]
>
> Discover and join requests are not available to every account yet. If you don't see these settings, creators can only join your campaigns by invite.

## Requests to join

When a creator asks to join, they appear under **Requests to join**. Your campaign list also shows a badge with the number of waiting requests.

For each request:

* Choose **Approve** to add the creator to the campaign.
* Choose **Decline** to turn them down. They can ask again after 7 days.

Requests you don't answer expire after 7 days.

If you try to invite a creator who has already asked to join, you'll be told to approve their request instead.

## Current publishers

**Current Publishers** lists everyone on the campaign, with the date they were added, their website and their contact email. From here you can also turn on a discount for each creator. See [Discount codes](https://docs.higherfrequency.io/brands/discount-codes.md).

The campaign's **Revenue** tab shows how each creator is performing: clicks, shoppers converted, returning orders and total earned.

## Remove creators

1. In **Current Publishers**, tick the creators you want to remove.
2. Choose **Delete Selected Publishers**.
3. Confirm in **Remove Selected Publishers**.

What happens next:

* The creator can no longer earn from new clicks.
* For a short grace period of about 3 days, sales from shoppers who clicked their link before removal can still be credited.
* Commission they already earned is not taken back.
* Any discount codes for that creator stop being created.

> [!WARNING]
>
> Removal is permanent for that campaign. A creator you remove can't ask to join it again, and can't rejoin it through a new invite or request. They can still join your other campaigns.

## Tips

* Pick creators whose audience tags match yours. Higher synergy usually means more relevant shoppers.
* Add a discount for your best creators. Shoppers are more likely to buy when a deal is applied for them.
* Check the **Revenue** tab often to see which creators drive real sales.


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