> ## Documentation Index > Fetch the complete documentation index at: https://docs.higherfrequency.io/llms.txt > Use this file to discover all available pages before exploring further. # Campaigns > A campaign is how you promote one product from your store through creators. A *campaign* is how you promote one product from your store through creators. Each campaign has: * one product from your Shopify store * a total budget, which you pay for up front * a commission rate: the percentage of each sale the creator earns * a start date and an end date * the creators who are allowed to promote it You need a connected Shopify store before you can create a campaign. See [Connect your Shopify store](https://docs.higherfrequency.io/brands/connect-your-shopify-store.md). ## Create a campaign Go to **Campaigns** in the left sidebar and choose **New Campaign**. The builder has three steps: **Input**, **Summary** and **Settings**. ### Step 1: Describe it, or enter details yourself On **Describe Your Campaign** you have two choices: * **Let the assistant draft it.** Type your goal in plain words, for example "a summer push for our water bottle to fitness fans in the US", and choose **Send**. Our AI assistant, Gil, suggests a name, target audiences, a budget, dates and a short strategy summary. * **Do it yourself.** Choose **Enter details manually** to go straight to the settings. ### Step 2: Review the summary If you used the assistant, the **Campaign Summary** step shows what it suggested. Read it, edit the summary text if you want, then continue. Gil only picks audience types from the Freeq Growth Network's own list, so every suggestion can be used as is. > [!NOTE] > > Gil's suggestions are a starting point. Gil doesn't choose your product or commission rate; you set those yourself on the next step. If the assistant can't help, you can carry on to the settings and fill them in by hand. ### Step 3: Settings Fill in or check each field on **Campaign Settings**: | Field | What it means | | - | - | | **Campaign Name** | Your own label for the campaign. | | **Target Audience** | The kinds of audience you want to reach. Creators tag their own audiences, and we use the overlap to show you good matches. | | **Total Budget** | The most you will spend in this campaign. It pays creator commissions plus the Freeq Growth Network's platform fee on each credited sale (see [Fees](https://docs.higherfrequency.io/brands/budget-fees-and-refunds.md#fees)). It is in your store's currency, and must be at least 1.00. You pay this amount when you fund the campaign. | | **Commission (%)** | The share of each qualifying sale the creator earns. From 1 to 100, up to two decimal places. | | **Shopify Product** | The one product this campaign promotes. Only products that aren't already in one of your live campaigns are shown. | | **Who can join** | **Anyone can join** and **Show on Discover**. See [Finding and managing creators](https://docs.higherfrequency.io/brands/finding-creators.md#who-can-join). | | **Start Date** and **End Date** | When the campaign runs. If you leave the end date empty, it ends one month from today. | If you already have discount offers, a card shows how many are ready. You turn them on for each creator after the campaign is live. See [Discount codes](https://docs.higherfrequency.io/brands/discount-codes.md). When you're ready, choose **Create Campaign**, check the details in **Confirm Campaign Creation**, and choose **Create Campaign** again. ## Fund the campaign A new campaign starts as a **Draft**. It goes live only after you pay for its budget. 1. Straight after creating it, the **Fund your Campaign** window opens. You can also choose **Fund** next to any draft in your campaign list. 2. Choose **Pay with Stripe**. Stripe's secure checkout opens in a new tab. 3. Pay the budget amount by card. 4. You see **Payment received**. Close that tab and go back to the Freeq Growth Network. 5. The campaign changes to **Active** within a few moments. If you're charged twice for the same campaign by mistake, the extra payment is refunded automatically. > [!WARNING] > > You can't add more budget to a campaign once it is live. Choose your budget carefully. When the budget runs out, new sales can't earn commission. For a Shopify store, the campaign also ends on its own. See [When the budget runs out](https://docs.higherfrequency.io/brands/budget-fees-and-refunds.md#when-the-budget-runs-out). ## Edit or delete a draft Before funding, open the **⋮** menu next to the draft: * **Edit** lets you change the product the draft promotes. * **Delete** removes the draft for good. You can only delete a draft; a funded campaign can't be deleted. To change other settings of a draft, delete it and create a new one. ## Change the commission rate on a live campaign On an active campaign's page, the **Commission** card lets you set a new rate. * **Raising** the rate takes effect straight away. * **Lowering** the rate takes effect after 7 days' notice. We email your creators about the change. Sales made before the change date keep the old rate. * You can't lower the rate if the campaign ends in less than 7 days. You can still raise it. * While a lower rate is scheduled, you can choose **Cancel scheduled change**. ## End a campaign ### Ending early 1. Choose **End Campaign** on the campaign page, or in the **⋮** menu in your campaign list. 2. Confirm. 3. The status shows **Ending…** for a few minutes, then **Ended**. If ending fails, the campaign stays **Active** and the button changes to **Retry End**. ### Ending on its end date You don't need to do anything. Campaigns end on their own at the end date. ### Ending when the budget runs out A Shopify campaign also ends on its own when its budget runs out: when a sale uses up the last of the budget, or when there isn't enough left to book a sale. You and the campaign's creators get an email. See [When the budget runs out](https://docs.higherfrequency.io/brands/budget-fees-and-refunds.md#when-the-budget-runs-out). ### What happens after a campaign ends 1. **Ended.** The campaign stops. For about 3 days afterwards, sales from shoppers who clicked a creator's link before the end can still be credited. This is fair to creators whose shoppers took a little while to buy. 2. **Completed.** After that short window, the campaign is complete. No more sales can be credited. 3. **Withdraw Funds.** Once complete, any budget you didn't spend can be refunded to your card. See [Budget, fees and refunds](https://docs.higherfrequency.io/brands/budget-fees-and-refunds.md#get-unused-budget-back). Commissions already earned still go through their holding period after the campaign ends. See [Holding periods and disputes](https://docs.higherfrequency.io/how-it-works/holding-periods-and-disputes.md). ## Your campaign list **Campaigns** shows every campaign for the selected store in a table you can sort by **Campaign**, **Status**, **Budget**, **Created** and **Ends**. A badge next to a campaign shows how many creators are waiting for you to answer their join request. Statuses: | Status | Meaning | | - | - | | **Draft** | Created but not funded. Not live. | | **Active** | Live. Creators' links are earning. | | **Ending…** | You asked to end it; this takes a few minutes. | | **Ended** | Stopped. Late sales from earlier clicks can still be credited for a short time. | | **Completed** | Fully finished. You can withdraw unused budget. | ## The campaign page Choose **View** on any live or finished campaign. The page has two tabs. ### Details * **Campaign Information**: the campaign ID, status and the campaign's link. * **Budget & Performance**: total budget, budget spent (split into creator commissions and the platform fee), budget remaining, commission rate, attributions (sales credited to creators), returning customer orders, cost per new customer, effective cost per order, views and clicks. * **Timeline**: when it was created, when it ends and how long it runs. * **Who can join** and **Commission**: settings you can change while the campaign is active. Use the **Publishers** button to invite and manage creators. See [Finding and managing creators](https://docs.higherfrequency.io/brands/finding-creators.md). ### Revenue A table of every creator on the campaign: their status, clicks, shoppers converted, returning orders, and total earned. Choose a creator to see each of their clicks, and choose a click to see its full timeline: the click, the order, and what happened to the commission. ## Performance across all campaigns **Performance** in the left sidebar shows totals for the last 30 days, each compared with the 30 days before: **Total Spend**, **New Customers**, **Average Cost per Purchase** and **Avg. Conversion Rate**. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.